Study by the Barna Group on temptation. Note the four observations, particular the #3 — many today don’t regard temptation having anything to do with sin, but rather highs and lows to be navigated. Since the main benefit of following Christ is being delivered from sin… perhaps this helps us understand more of why fewer and fewer are interested in Jesus.

The Barna Group – New Research Explores the Changing Shape of Temptation.